Why Podcast?

Click here to view a short audio visual explanation.

Improved customer retention

• Acquiring new customers is always an attractive proposition but retaining existing customers is just as important. By offering content that is of true value helps to create greater loyalty amongst those who have already experienced the great products and services that you offer.

Better communication

• Providing information in a rich format such as audio makes it far more informative than text. In the same way as a good teacher, it can communicate the passion, excitement or enthusiasm that is often lacking from text based documents.

• The flexibility of podcasting consumption empowers your consumers, allowing them to consume the content when and where they choose.

Attract new potential customers

• By subscribing to a podcast feed, users are actively saying….’I’m here, and I’m interested in what you have to say’ making it very easy to establish them as potential customers.

• By placing podcasts into directories such as iTunes, your episodes can reach millions of new listeners who can be encouraged to view your website.

• Podcasts are accessible to the millions of UK citizens who struggle to read English text.