What is a podcast?

A combination of the terms ‘broadcast’ and ‘ipod’, podcasts are audio files (usually mp3 files) that are created in the form of episodes. These files can be downloaded onto your computer or transferred to an ipod or MP3 player to be accessed at a convenient time.
Better still, because podcasts are created within channels known as feeds, users have the option to subscribe to a feed which will constantly check and update whenever a new episode is available for download.

       Click on the feed icon opposite to view our feed        

Why is this so good? Because it ensures that users can be kept up to date with any new content, saving them the hassle of trawling every page of their favourite websites to find new information.

To find out more about how podcasting has been adopted by various organisations and to discover our top tips for a successful podcast campaign, click on the podcast logo below .