Speaking directly to your audience builds trust. So keep them informed of what's happening within your organisation and tell them about new products and services, awards or exciting new changes , and build a more loyal customer base.
On-hold messages - perhaps the most underutilised and cost effective form of marketing available.
Audio testimonials – let your customers hear how good your service is from the mouths of those who have dealt with you before.
Product reviews - give your audience access to reviews from independent articles.
Product history – provide background information, historical context and details that will help your consumers appreciate the quality of your goods and services.
Industry news and interviews– provide interviews with specialists from the industry to give a broader sector overview.
Seminars and conferences – broadcast special events for those unable to attend.
On-hold messages
Why subject your customers to the same monotonous on-hold music when you can use this valuable time to inform and promote.Nobody likes to be bombarded with information, but by creating short, succinct and entertaining on-hold messages, you can make this otherwise wasted time more profitable for both you and your customers.
Herald new product launches
You’ve just released the next best thing since the wheel,
it will revolutionise our lives, stop all wars and end all famine…and
its arrival is announced with half a page of text and a picture?
Surely this product deserves better, so why not sing about it,
or at least create a podcast to communicate that excitement and
tell the world…it’s here.
Attract new customers
Your business relies on customers. Securing new customers can
be a long and arduous process, and that process begins with finding
people who have an interest in what you do.
Podcasting can be
an incredibly efficient way to target these potential customers,
perhaps through a series of informative
episodes revealing industry tricks of the trade, or by offering
a prize draw or competition.
Once subscribed, the communication channels are open for your
new audience to inform you of their requirements, and for you
to inform them how you can meet and exceed their requests.
Target your customer more effectively
Ok, so you’re a high street bank with the turnover of
a small South American country and you decide that you want to
encourage more teenagers to take advantage of your services.
So you create a page within your website where they can visit
and read why your APR is currently the most attractive in the
marketplace, and how interest is compounded fortnightly and …blah,
blah, blah.
Surely it makes sense to target the teenagers within
a domain that they claim as their own? Why not create a series
of podcasts
that explains your services in a language that is straight
forward, and place it in a podcast directory such as iTunes where
the
teenage generation feel comfortable. They can then download
your podcasts and listen to them on their ipods or mp3 players
at
a time that is convenient.,
Double click the play button to hear an audio example
Are you really communicating?
The internet is undeniably an incredible marketing platform.
Everyday new information is made available, new products and
services are advertised, and everyday, the reams of text grow
longer. But have you really considered whether or not your intended
audience can actually de-code the information within your website?
Recent
figures suggest that approximately 7 million people in the
UK alone have difficulties reading English text, ranging
from the elderly, those with dyslexia and those with English
as an alternative language.
So why not include audio files
in the form of podcasts and begin to re-establish a conversation
with this vast sector
of the population,
and provide information in a format that they can easily
digest.
