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On-hold messages can be used effectively to promote new products and services, forthcoming events and special promotions. Below are a few more reasons why it makes sense to incorporate on-hold messages into your marketing mix.
70 % of business calls are placed on hold - An unfortunate but unavoidable situation. Your options are to fill this time with silence, music, radio or highly targeted and relevant messages. On hold messages can reduce a callers perception of how long they have been placed on hold, thereby reducing the chances of them hanging up. 34% of customers who hang up don’t come back - These days time is of the essence. If you greet callers with silence or music (which they may or may not like) then statistically they are likely to hang up after an average of only 1 minute. And once they hang up they are unlikely to come back. Those greeted with relevant information will stay for an average of 3 minutes. Companies spend an average of 90% of their advertising budget on attracting new business and only 10% on attracting additional sales from existing customers - Attracting new customers is an increasingly difficult and expensive task for most businesses. Selling to existing customers is not. On hold marketing is an exceptionally effective way of communicating to these loyal customers. Targeted messages can reinforce an organisations branding - An effective on hold message is a fantastic opportunity to reinforce branding by providing a friendly, professional and informative greeting in much the same way as a good sales assistant. To discover how Audio Web UK can create a professional and effective on-hold message for your organisation, please call 07810 545084 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it . |