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What is a podcast?

Taken from the words iPod and broadcast, the technical definition of a podcast is ‘a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.’ For the purposes of this website, a podcast is any audio file that can be delivered electronically via the internet.

Why podcast?

Podcasts are extremely powerful tools to help organisations engage with customers, employees and shareholders because of the following 3 factors:

Flexibility – Unlike any other format, podcasts can be accessed whilst undertaking simultaneous tasks such as driving, making it an extremely valuable asset for people who have limited time to digest information.

Accessibility – The Internet has resulted in organisations publishing vast amounts of information, but many have not considered how that information will be accessed and digested. Audio podcasts open up information to the approximate 7 million people in the UK who struggle to read English text such as the partially sighted, those with dyslexia and those with English as an alternative language.

Personality – many corporate websites are very slick and sophisticated, but business is essentially about people and relationships. Audio podcasts are a very cost effective vehicle for communicating the more human side of a business to its customers or employees.


Where can podcasts be used effectively?

Audio podcasts can be used in any situation where the above criteria are important. This may be in any of the following areas:

- Marketing & branding > read more
-
Internal communications > read more
- Training & education > read more

How can AudioWeb UK help?

 

-By devising long-term coherent podcast strategies
-Advice on formatting podcasts to ensure maximum effectiveness
-Format and delivery options to ensure that podcasts are delivered in the most consumer friendly manner.  
-Recommendations and database of  professional voiceover artists where required.
-Provision of copyright-free music ensuring that no future licences are required.
-Flexible podcast training to enable your organisation to produce effective podcasts in-house.

 To discover how podcasting could benefit your organisation, please call 07810 545084 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

 
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